33% father and husband 👨‍👩‍👧, 33% proud Italian and Milan resident 🍕🏛, 33% entrepreneur and AI enthusiast 🚀🤖, 1% fashion footnote 👔👞.

From the vibrant heart of Italy, I'm a visionary entrepreneur and an ardent AI-believer.

My educational voyage from the UK to notable positions for well-known fast-moving brands has refined my Sales & Marketing expertise.

In 2014, I founded my own consultancy company in Milan.

Fast forward to 2021, I introduce SMART YOU, leveraging Artificial Intelligence to navigate the complex Food & Beverage Retail and Out-Of-Home channels, pinpointing flagship supermarkets in Italy and trendy Ho.Re.Ca venues in 60+ countries worldwide.

In 2023, I mark the advent of HOORON.AI, a new solution blending the “Italian Twist” with unparalleled Far-East technologies, offering capabilities in Artificial Intelligence, Virtual Reality, NFTs, and more, setting new standards for Businesses and People.